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Monday, July 11, 2005

Selling Aid: House Staging

I was reading through the latest issue of Personal Real Estate Investor Magazine and came across an article about companies that offer "house staging" services. This is a service for people who are selling or renting a home and want it to move quickly or for more money (and who doesn't want that?) These companies come in and redecorate the entire house or just a couple rooms in a neutral but inviting way so that potential buyers or renters will feel at home. It's also useful if your house has an odd shaped room, such as a triangular room. If such a room was empty, viewers might wonder how they could furnish it and, not having any ideas, that room could turn into a negative selling point. But if the house is staged, the viewer can see an idea of how to furnish it, easing their fears.

If your house is empty, the company will bring in furniture, paintings, window dressings, etc. If your house is furnished, they will modify your decor so that it reflects less of "you" and more of a "generic homey feeling."

The article didn't mention prices, but they claim customers get a 40% return on their investment. One person interviewed for the article said he got a 300% return. I don't think I'll do this on the house I am currently fixing up, simply because I've already put more money into it that I wanted, but I will keep this in mind for future houses. I think a service like this would help most when an investor is selling a house they fixed up, since those homes are typically empty.

4 comments:

Bginvestor said...

You need to see "property ladder" on the TLC channel. Its a fix and flip show and thats exactly what they do! My dad was thinking is was a totally fake show because they had 30k in furniture when they were selling! lol

Brian

Steve said...

Brian - Don't get me started on that show. I thought it was something interesting after watching the first couple of episodes, but now I find it revolting. They don't explain all the hidden fees associated with the project, most of the properties are in California where appreciation makes the profit, and I've heard the show conceals items such as how they get that furniture you mentioned. I heard one person investigated the latest person from Houston and found she had the property for almost 6 months (Nov/2004 -> Apr/2005)! The show only said she had it for 13 weeks. Seems like they are really doing a disservice to people by not revealling all the "behind the scenes" stuff/costs.

Shaun said...

I've heard about the show, but haven't watched it. I know when I heard about it, I thought "Great, now I'll have tons of competition." You know things are reaching their peak when you see shows like this start to appear.

Home Staging Toronto said...

I think that home staging is essential when selling a house. My sister used a really good one and sold her house in 35 days after it was on the market for over 3 months without staging. You need to make the buyer feel at home and see themselves living there. Home staging does that.

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